Personalization in messaging apps

Introduction WhatsApp’s role in customer acquisition strategies has been significant, especially in light of recent privacy updates. The impact of these changes has reshaped user behavior, influencing how brands approach customer engagement. WhatsApp privacy The WhatsApp privacy update in 2021 created a seismic shift in user perceptions. The initial reactions and subsequent shifts to other …

Personalization & Privacy: WhatsApp Policy Learnings Read More »